HxGN LIVE highlights the latest trends in design, measurement and visualisation technologies while allowing attendees to exchange and explore ideas and solutions that shape how we work and live. If you’ve attended the HxGN LIVE conference in the past, you already know how exciting it is. This year, there’s even more innovation and information in store. I recently sat down with four key members of the Hexagon Marketing team to discuss what’s new in 2014.
Kristin Christensen, Hexagon’s vice president of corporate communications, reports that “HxGN LIVE will further utilise technology to create dialogue and keep attendees engaged. Hexagon relies on social media to not only promote HxGN LIVE, but craft and deliver its message, as well.”
Aby Varma, Hexagon’s executive director of go-to-market and online strategy, says social media is now central to their business model. “We want people to be aware of what’s going on, be able to connect with peers and give us feedback on what they like and don’t like.” Social media channels allow Hexagon to get feedback on topics attendees want covered, as well as reward those who use them through discount incentives, prizes and more.
The theme for both 2013 and 2014, ”Great Stories Start Here,” is advanced and supported at every turn. Sarah Fordyce, executive director of global brand communications and events, agrees. “In 2013, we updated the standard keynote address to a dynamic anchor-led ‘newscast’ featuring customer stories that kept the audience engaged for the duration.” Likewise, the introduction of streaming and a video capture program on HxGN LIVE TV allowed employees, partners and attendees to be interviewed and participate in original ways outside the broader program.
Manager of corporate programs and events for Hexagon Aaron Sutton particularly liked last year’s integrated calendar. “Our mobile app featured an integrated calendar–also accessible on laptops–that enabled users to select content and filter sessions based on their interests. Once users selected their sessions, nothing else would be scheduled on their calendars during that time. With so many sessions available, it’s important for attendees to be able find those that best fit their business needs. The integrated calendar allows attendees to find relevant content and plan their full agenda before they arrive at the conference.”
While 2013’s conference saw great changes, there is even more in store for 2014. Last year, the conference streamed four days of content to more than 3,500 attendees from 70 countries and more than 10,000 digital attendees worldwide. This year will feature eight additional hours of video during a fourth day that will be high-definition and mobile-compatible. Improved audiovisual and production value will be seen in live broadcasting and on-demand content, and signage is moving away from traditional banners to incorporate more digital and interactive pieces.
Aby is especially excited about the revamped kick-off session: “In the past, we’ve had a soft opening featuring snacks in The Zone on Monday, with our official ‘high-energy’ kickoff Tuesday morning, but this year will be different. Our Monday night launch will really dazzle attendees and get everyone excited for the week. In previous years, the keynote address has featured 3-D mapping, light performers, and pyrometrics and lasers, but this year we have an even bigger surprise.” 2014 promises to surpass this, but the marketing team won’t reveal details until the time comes. Whether you’re an attendee or a digital participant, 2014’s HxGN LIVE promises to be the most advanced and evolved conference yet. To learn more or register for this exciting event, visit hxgnlive.com.
Using technology to engage with participants both onsite and online– that’s shaping smart change.
Online Marketing Manager