The move toward digital transformation is causing the disruption of industry at an unprecedented pace and scale, unsettling how companies organise, plan, make decisions, and operate.
However, only one out of 10 companies feel their current business model will remain economically viable if digitalisation continues on its current path. But the number-one barrier to “bringing the future to market” is NOT that we lack the technologies; the problem is that people and processes have not assimilated and adopted these technologies into their operations.
It’s like having access to the Hubble telescope but deciding you are content to look at the stars through your binoculars.
That is why I named my keynote “The Future is in Beta” … beta is where the change happens. Beta is where you can see what obstacles stand between you and success. And for the audience at HxGN LIVE 2018, “success” is to be found in digital transformation.
For many, embracing life-altering change is scary. What if you were to fail?
Well, every worthwhile innovation has seen some degree of failure. Thomas Edison, inventor of the light bulb, said he had not failed … he just found 10,000 ways that won’t work.
What we at Hexagon PPM must do is walk alongside our customers as they’re ready to take a leap of faith that there’s a better way of doing what they do. And I’m not talking about incremental tweaks.
Digital transformation is not a “state.” It’s a journey, a process. It will change the way you do everything but at the pace that makes sense to your company. It is individual.
It could mean the difference between thriving, surviving, or just not making it.
We are in the early stages of the digital revolution. While 36 percent of companies in our industry say they are adopting digital transformation, only 13 percent report major benefits. Do not be discouraged. This is to be expected. Amara’s Law states that people tend to overestimate the short-term effect of new technologies and underestimate the long-term effect.
I hope I’ve made it clear that we are in this with our customers for the long haul. We are creating a culture here at Hexagon PPM that is different. Most leaders think of purpose as a “purpose for.” But what we want with you is a “purpose with.”
We don’t want to create solutions FOR you, but partner WITH you. We have a shared purpose to speed the journey toward digital transformation.
Hexagon’s PPM division
Mattias Stenberg is responsible for the global strategic direction and overall business development of Hexagon’s PPM division. He has served in key roles since joining Hexagon in 2009 – primary responsibilities included mergers and acquisitions, investor relations, strategic planning and corporate development – and held the title of Chief Strategy Officer prior to joining PPM. Stenberg has an MBA in economics from Linköping University and a degree in computer sciences from Stockholm University, both in Sweden.